After I was exposed to the Fresno culture from “Goth Prom,” I, as a journalism student and lover of fashion, combined the two subjects and promised myself to document the beauty of Fresno fashion. I felt the need to satisfy my creative urges to work in fashion and I felt that Fresno was the sanctuary for that.

In Fresno, the concept of being a fashion designer is still foreign. Francisco Rodriguez includes the misfits of the Central Valley to help bring his vision to life. The individuals who wear his creations best are the ones who do not want to conform to a typical fashion standard.

At the age of 32, Rodriguez’s vision is like a breath of fresh air in the Valley. His avant-garde and non-conforming clothes prove to be the best of both worlds, new and sustainable.

Zest Fest was a gala full of fashion appreciation and vendor recognition. The event was staged on Feb. 5 by Anndrea Villarreal and Mikey Garcia, designers and owners of their shared storefront called Kordova x Ms. Limón V.

The new annual Zest Fest aims to bring the community together in celebrating fashion in a new revitalized area of Fresno’s Chinatown.

Kordova x Ms. Limón V aims to make Chinatown a new fashion hub with monthly fashion shows and featured designers every month during ArtHop. The new storefront is owned by Fresno residents Mikey Garcia and Anndrea Villarreal, both aiming for inclusivity in their clothing.

They occupied the iconic Dick’s Menswear building, known for its exterior of gold koi fish.

A look back at Fresno’s biggest fashion gala which returns after pandemic-caused hiatus.

Dos Fashions’ Elizabeth Rae, has a vision that expands past typical Fresno fashion.